Meet the Yahoo team to discuss how we’re shaking things up.
Headed to Advertising Week New York? Let’s connect to discuss what’s new with Yahoo. Get in touch with your sales rep to discuss accelerated business growth through Yahoo Advertising omnichannel solutions and our portfolio of iconic Yahoo brands.
<div class="main-content"> <section class="section"> <div class="container"> <div class="content-container justify-left"> <h2 class="pb-1"><strong>Meet the Yahoo team to discuss how we’re shaking things up.</strong></h2> <p>Headed to Advertising Week New York? Let’s connect to discuss what’s new with Yahoo. Get in touch with your sales rep to discuss accelerated business growth through Yahoo Advertising omnichannel solutions and our portfolio of iconic Yahoo brands.</p> </div> </div> </section> <section class="section"> <div class="container"> <h2 class="condensed h1">Thought Leadership</h2> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OcT</div> <div class="day featured-event">16</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3><strong class="condensed h2">Embracing AI: How early adopters stay ahead</strong></h3> <p><strong>10:50 – 11:20 | Tech Lab - Stage 2, Level 2 </strong></p> <p>The AI buzz is everywhere. But what does it really mean, and how does Generative AI fit into the digital advertising puzzle? Hear insights from industry leaders and early adopters on how to elevate ad creative, increase campaign performance, and deliver more personalized and engaging experiences.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Amy Lanzi<br></strong>CEO, Digitas NA<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Hilary Bastel<br></strong>Senior Director for Global Media, Microsoft<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Clive Henry<br></strong>Director, Strategic Technology Partnerships, Adobe<strong><em><br></em></strong></p> </div> </div> </div> <div> <h4 class="h3"><strong>Moderator</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong> Tony Gemma<br></strong>VP, Head of Global Ad Creative<strong><em><br></em></strong></p> </div> </div> </div><a href="https://newyork.advertisingweek.com/aw/schedule/" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">Oct</div> <div class="day featured-event">16</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3><strong class="condensed h2">Wendy’s Playbook: Championing a Challenger Mindset</strong></h3> <p><strong>1:30 - 2:00 | Creative Showcase - Stage 7, Lower Level 2</strong></p> <p>Wendy’s dethroned the competition, not because the brand outspends the other guys but because Wendy’s outplays them. As a challenger, Wendy’s takes on the competition by taking calculated risks and building authentic relationships – turning customers into fans and treating fans…like friends. Wendy’s Global CMO, Carl Loredo, will share insights on how the brand doubles down on big stages and emerging platforms and finds new ways to connect with customers in a dynamic marketing landscape.</p> <div class="pb-1"> <h4 class="h3"><strong>Fireside chat</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Carl Loredo<br></strong>Global Chief Marketing Officer, The Wendy's Company<strong><em><br></em></strong></p> </div> </div> <div> <h4 class="h3"><strong>Interviewer</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Brooke DiPalma<br></strong>Yahoo Finance, Editor<strong><em><br></em></strong></p> </div> </div> </div> </div><a href="https://newyork.advertisingweek.com/aw/schedule/session/-349-2023-10-16-1330-session" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OCT</div> <div class="day featured-event">16</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3>Is the End Near? Signal Loss is 6,000 Hours Away</h3> <p><strong>4:10 - 4:30 | Tech Lab - Stage 2, Level 2 </strong></p> <p>The last remaining signal is about to fall: the end of third-party cookies on Chrome is closer than it’s ever been. This represents the true beginning of a new era of engagement for publishers, marketers and the rest of the ecosystem — and many have already made the shift to sustainable solutions that enable them to plan and build beyond the end of these signals. Join this panel to hear from all parts of the industry on their journeys to move beyond third-party signals, what they’ve learned and how they’re moving forward.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Travis Clinger<br></strong>SVP, Activations & Addressability, LiveRamp<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Giovanni Gardelli<br></strong>VP of Ads Data Products, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Samantha Jacobson <br>‍</strong>Chief Strategy Officer, Executive Vice President, The Trade Desk<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Patrick McCarthy<br></strong>SVP Programmatic Monetization, Dotdash Meredith<strong><em><br></em></strong></p> </div> </div> </div><a href="https://newyork.advertisingweek.com/aw/schedule/session/-32-2023-10-16-1615-session" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OCT</div> <div class="day featured-event">17</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3><strong class="condensed h2">The Retention Revolution: Leading with Empathy to Build and Secure Teams</strong></h3> <p><strong>10 - 10:30 | TFQ - Equality Lounge - Lower Level 2</strong></p> <p>Creating a culture that your employees want to be a part of requires both skill and commitment. It’s simply not enough to advocate for work-life balance without taking the necessary steps to actualize those policies. Retention begins with establishing a workplace that prioritizes its people and fosters empathic leadership. In this discussion, we’ll uncover the recipe for a workplace where talent not only stays but thrives, and what actions leaders can take to guide their teams through a compassionate lens.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Alia Lamborghini <br></strong>SVP, Head, US Sales and Strategy, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Erica Keswin<br></strong>Author, Speaker, Workplace Strategist<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Kimberly King<br></strong>Vice-President, Diversity, Equity & Inclusion, Global Advertising & Partnerships, NBCUniversal<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Lynn Bader<br></strong>Senior Director, Agency Development, North America, LinkedIn<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Jill Hamilton<br></strong>Vice President, US Media, AMEX<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Latasha Gillespie<br></strong>Global Head, DEIA, Amazon MGM Studios, Prime Video and Freevee<strong><em><br></em></strong></p> </div> </div> </div><a href="https://thefemalequotient.equalitylounge.com/advertisingweek23" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OCT</div> <div class="day featured-event">17</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3>Turns Out That Viewers Don’t Really Mind Advertisements </h3> <p><strong>2 - 2:30 | The Screening Room - Stage 5, Lower Level 2</strong></p> <p>TV advertising has been a priority for brands since it came onto the scene in the 1950s, and with the subsequent rise of streaming, it remains a priority. But with the evolution of streaming has come a myriad of other challenges as we dive into the vast alphabet of models: vMVPD, SVOD, AVOD and FAST. As new platforms and models pop into the market, advertisers must navigate the complexities of the landscape and stay ahead of the curve.<br><br>In this discussion, leaders from across the industry will discuss the proliferation of ad-supported streaming, analyze what makes engaging ads and how the changes in the ecosystem are impacting advertising engagement, viewership and receptivity today.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Beau Ordemann<br></strong>VP, Head of Advanced TV Sales, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Matt Van Houten<br></strong>SVP, Product, Business Development, and Sales Operations, DIRECTV Advertising<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Kerry Flynn<br></strong>Media Deals Reporter, Axios<strong><em><br></em></strong></p> </div> </div> </div><a href="https://newyork.advertisingweek.com/aw/schedule/session/-95-2023-10-17-1430-session" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OCT</div> <div class="day featured-event">17</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3><strong class="condensed h2">Audience solutions in an ID-less world</strong></h3> <p><strong>2:50 - 3:20 | The Screening Room - Stage 5, Lower Level 2</strong></p> <p>2024 is around the corner and 3P cookies will no longer be available. However, cookies are only half of it. The deprecation of device IDs and emerging privacy laws across the world are also transforming the new era of advertising that is split into addressable and non-addressable supply. Marketers will need to combine a range of solutions across targeting and activation to reach the full potential of their media strategy. Hear from industry experts on how to take an integrated approach to identity to deliver relevant experiences across every consumer’s screen. No matter how the industry changes.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Sébastien Hernoux<br></strong>Chief Data and Technology Officer, OMD<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Shiv Gupta<br></strong>CEO and Founder, University of Digital<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Leo O'Connor<br></strong>SVP Advertising, Paramount<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Laura Knebusch</strong><br>SVP, CPG Marketing and CX, Georgia Pacific<strong><em><br></em></strong></p> </div> </div> <div class="pb-1"> <h4 class="h3"><strong>Moderator</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Giovanni Gardell<br>‍</strong>VP Product Management, Yahoo<strong><em><br></em></strong></p> </div> </div> </div> </div><a href="https://newyork.advertisingweek.com/aw/schedule/session/-112-2023-10-17-1445-session" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OCT</div> <div class="day featured-event">17</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3><strong class="condensed h2">Work Hard, Play Harder: How Playfulness, Imagination and Creativity Give Companies a Competitive Edge</strong></h3> <p><strong>3:30 - 4 | TFQ - Equality Lounge - Lower Level 2 </strong></p> <p>In a survey conducted by the World Economic Forum, 90% of business leaders highlighted the importance of creativity in remaining competitive. Why? Because business challenges require inventive solutions, and unique problem-solving is a form of art. That’s why many companies are infusing workplace environments, policies and problem-solving processes with more creativity, from writing, painting, music, dance, and other hands-on creative outlets. Join us for a discussion with some of today’s top leaders who have found success by fostering a culture of creativity.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Megan Fath<br></strong>US Chief Design Officer, Deloitte Digital<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Suzanne Skop<br></strong>Senior Director, Agency Partnerships, Instacart<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Abi Posner<br></strong>Director, US Creative Works, Google<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Tressie Lieberman<br></strong>Chief Marketing Officer, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Jenn Walters<br></strong>VP, Group Campaign Director, Ad Council<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Caroline Dettman<br></strong>Chief Marketing and Creative Officer, The Female Quotient<strong><em><br></em></strong></p> </div> </div> </div><a href="https://thefemalequotient.equalitylounge.com/advertisingweek23" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> <div class="hr"></div> <div class="row py-1"> <div class="col col-lg-2 col-sm-12 pb-1"> <div class="event-date featured-event"> <div class="month featured-event">OCT</div> <div class="day featured-event">18</div> <div><strong>2023</strong></div> </div> </div> <div class="col col-lg-9"> <h3><strong class="condensed h2">Crafting the Future of Marketing</strong></h3> <p><strong>9:30 - 10 | The Great Minds - Stage 1, Main Level</strong></p> <p>Have you ever wondered what it takes to lead a major marketing organization? Hear from brand leaders across industries about what makes them tick, how they’ve managed through change and how they are paving the way for the future - both in allyship and strategic marketing investments.</p> <div class="pb-1"> <h4 class="h3"><strong>Panel</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Andrea Brimmer<br></strong>Chief Marketing & PR Officer, Ally<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Tressie Lieberman <br></strong>Chief Marketing Officer, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 col-sm-12"> <p><strong>Jess Ling<br></strong>SVP, Global Brand Advertising, American Express<strong><em><br></em></strong></p> </div> </div> </div> <div class="pb-1"> <h4 class="h3"><strong>Moderator</strong></h4> <div class="row"> <div class="col col-lg-3 col-sm-12"> <p><strong>Elizabeth Herbst-Brady<br></strong>Chief Revenue Officer, Yahoo<strong><em><br></em></strong></p> </div> </div> </div><a href="https://newyork.advertisingweek.com/aw/schedule/session/-161-2023-10-18-0930-session" target="_blank" class="btn btn-secondary w-button">Mark your calendar</a> </div> </div> </div> </section> <section class="section box-shadow-4"> <div class="container py-1"> <h2 class="text-center condensed">Meet the speakers </h2> <p class="text-center pb-2"><em>Listed in order of appearance</em></p> <div class="row"> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bad446e0bafef2cdd3_AmyLanzi.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Amy Lanzi<br></strong>CEO, Digitas NA <strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bacee6a874b93b4dc7_HillaryBatsel.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Hilary Bastel <br></strong>Senior Director for Global Media, Microsoft <strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bac4ef90c56d9e0d93_CliveHenry.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Clive Henry<br></strong>Director, Strategic Technology Partnerships, Adobe<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bba88f75d575ea9963_TonyGemma.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Tony Gemma<br></strong>VP, Head of Global Ad Creative, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435ba577d170482ff590a_CarlLoredo.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Carl Loredo</strong><strong><br></strong>Global Chief Marketing Officer,<br>The Wendy's Company<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435ba07783c21dddd3fca_BrookeDiPalma.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Brooke DiPalma<br></strong>Editor, Yahoo Finance<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/65243635fa514f5611d4781f_AliaLamborghini.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Alia Lamborghini (she/her)<br></strong>SVP, Sales and Strategy, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652436ba9ebe8a4374d52ca5_Beau.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Beau Ordemann</strong><a href="https://drive.google.com/file/d/1kRM4VkBy2m2w8d6eAs_zbBFNCL82CYhj/view?usp=drive_link"><br>‍</a>VP, Head of Advanced TV Sales, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bb748571a332a952d7_SebastienHernoux.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Sébastien Hernoux</strong><a href="https://drive.google.com/file/d/1jy-H8lOrq6C-Cf2JNPojtc6wph2etA_k/view?usp=drive_link"><strong><br></strong>‍</a>Chief Data and Technology Officer, OMD <strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bb8794ad7479a392a1_Shiv.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Shiv Gupta<br></strong>CEO and Founder, University of Digital <strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435ba9b8bfa50d40599bd_LeoO_Connor.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Leo O'Connor<br></strong>SVP Advertising, Paramount<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bade1a609e52537cb4_LauraKnebusch.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Laura Knebusch<br></strong>SVP, CPG Marketing and CX, Georgia Pacific<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435ba509aed482acf6482_GioGardelli.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Giovanni Gardell <br></strong>VP Product Management, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435ba7b8717b0648435b2_AndreaBrimmer.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Andrea Brimmer<br></strong>Chief Marketing & PR Officer, Ally<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435bbde1a609e52537fc5_TressieLieberman.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Tressie Lieberman<br></strong>Chief Marketing Officer, Yahoo<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/652435badfeb86ceb28ebea0_JessicaLing.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Jess Ling<br></strong>SVP, Global Brand Advertising, American Express<strong><em><br></em></strong></p> </div> <div class="col col-lg-3 text-center pb-1 col-sm-6"><img src="https://assets-global.website-files.com/64232e2dde875c62a89eaa86/647f68decc6c1fd916f0be1e_ehb.webp" loading="lazy" width="150" alt="" class="border-radius mb-1 box-shadow-1"> <p><strong>Elizabeth Herbst-Brady<br></strong>Chief Revenue Officer, Yahoo<strong><em><br></em></strong></p> </div> </div> </div> </section> </div>
